A man with dark hair and a beard, wearing a suit and tie, smiling in front of a wooden background.

Jason Carter

Principal Search Consultant

Small Business Expert

Jason Carter brings over two decades of hands-on experience to every engagement, having built his career from the ground up as a small business owner, operator, and advocate for the independent restaurateur. That firsthand perspective gives Jason something most consultants simply cannot offer. He has lived the complexity and the reward of building something from scratch, and he carries that understanding into every client relationship.

As the founder of J. Carter Hospitality and a principal search consultant with Gravity Talent Partners, Jason works at the intersection of operations, technology, and talent. He specializes in helping small business owners and multi-unit operators scale intelligently, integrating modern systems that streamline operations while identifying and placing the management talent that sustains long-term growth.

Jason understands the restaurant and hospitality industry not as an outside observer, but as someone who has navigated its daily realities. That foundation is what allows him to bridge the gap between where hospitality has been and where it needs to go.